08/14/2014

Longines is proud to welcome Giulia Steingruber, the Swiss gymnastic star and Swiss Athlete of the Year in the prestigious family of Longines Ambassadors of Elegance. The partnership was arranged by sportsemotion.

The Swiss watch brand Longines officially presented today in Saint-Imier its new Longines Ambassador of Elegance. The gymnastic star will represent a model in steel and rose gold cap from the Conquest Classic collection. Housing a mechanical calibre, this magnificent watch features a white mother-of-pearl dial and 12 diamond indices.

Voted Swiss Athlete of the Year in 2013, the popular Giulia Steingruber has been excelling at the European Championships, notably in winning the gold medal in the vault two years in a row, in 2013 and this year in Sofia, Bulgaria, where she also won the bronze medal in the floor exercise. “Gymnastics requires power, flexibility and elegance – a key feature of any Longines watch,” underlines Giulia. “It’s an honour for me to join the Longines Ambassadors family and I look forward to our collaboration!”

Embodying at the same time elegance and precision, grace and dynamism, Giulia perfectly represents the core values of Longines, as stated in its slogan: “Elegance is an Attitude”. After a visit of Longines’ museum and production facilities in Saint-Imier, the new Longines Ambassador of Elegance gave then interviews to the journalists and signed autographs to the young members of the local gymnastics club invited for the occasion.